B.Foot Sdn Bhd was founded back in early 2008 by Mr Paul Liew as a family footwear and fashion accessory retail chain with its Brunei operations headquarters located in Gadong, Brunei. He owns and manages the 2^nd generation of the largest footwear retail chain store in Brunei. Together, with contribution/investment from family and his savings, he invested entirely on building retail shops in shopping malls and shop houses and buying stocks. Within less than 3 years, he managed to open up 11 outlets throughout Brunei. The first 2 outlets opened back in August 2008 in Giant Rimba and Gadong. Subsequently over the next 2 years, other outlets were also opened up.

The owner/CEO of the company saw that there was high potential to establish a local footwear retail chain developing private labels from the best footwear producing factories around the globe mainly from Brazil, Malaysia and China that meet the mass market needs. Over the years as reputation builds up, many shopping mall owners invited the company to open up shops in their premises, providing early invitation to choose the best shop lot as a form of privilege and advantage.

Armed with years of experience from family business engaged in franchising international brands, B.foot offers a wide collection of shoes catering from low to high income group level; from infants to children, ladies as well as men. The merchandise mix comprise of diverse collections that are fashionable and suited for the local market for most seasons. By continuous sourcing for superior products from advance footwear producing countries, this has over the past decade provided the Brunei population quality footwear for people from all walks of life.

Today, the organisation’s main company located in British Virgin Islands as well as the setup of a Free Trade Zone in Taiwan makes sure that it’s meeting the competitive demand of the world market and situation. These additional establishments ensured that the marketing and wholesale activities will hopefully assist the declining retail activity in its Brunei operations due to deteriorating economy situation of the retail market.

All shops and consignment counters were designed and renovated by overseas consultants to ensure that the furniture, fixtures and fitting were appealing for the market and to last for years to come. The team managing B.Foot also had prior knowledge and skills that was passed on by an international franchise footwear family company. During the early days, the company invested heavily on facilities, fixed assets such as furniture, vehicles, shop renovations, point-of-sales hardware and software, and human resource.

As one of Brunei’s largest retail footwear chain store, B.FOOT’s mission is to provide existing and new customers top-notch quality footwear that will provide their feet the comfort no other footwear can provide and with the most reasonable price. This will enhance their everyday walking experience and thus, we will be recognised as the preferred footwear retail chain in Brunei.  Additionally, B.FOOT’s vision is to serve as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in offer to continue achieving sustainable and quality growth.

B.Foot prides in serving different segments of the market and in doing so ensures long term sustainability. The brands that B.foot carries are categorised into 2 main categories: 1. In-house brands: B.star, Toby, Little Tiffany, B.comfort, Meela, B.outdoor, Spacewalker, B.urban (men and ladies), 2. Imported brands; Democrata, Ipanema, Zaxy, Raider, Catargo, Klin, to name a few.

During the past decade B.Foot had over 100 employees throughout and it ensured that employment was given priority to the locals. Recruitment of employees comprised of mostly a mix of Asian countries namely, Brunei, Malaysia, Philippines, Indonesia, Nepal, and Bangladesh. They were recruited for various positions in the company, from positions in back office, to warehouse distribution and storage and shopfronts.

B.foot is, undeniably a leading footwear in Brunei. It operates a retail chain of 11 outlets all over the country serving the entire 450,000 population and selling between 30,000-50,000 pairs of shoes annually with a turnover of between BND 3-5 million. All of the B.Foot outlets are similar in setup and appearance and only minor stock difference that set them apart.